Simple Coffee (Dang Thai Mai)

Simple Coffee was the first cafe in Hanoi to specialize in pour-over brewing and operates as a social enterprise providing employment and training for young adults with intellectual disabilities. The Dang Thai Mai location in Tay Ho roasts weekly in small batches, focusing on Arabica and Catimor microlots from the northern and central Vietnamese highlands sourced through a direct-trade model. Their loyalty program lets regulars store a personal bag of beans on the cafe''s shelf and pay only a small service fee per visit.